Gucci, the iconic Italian fashion house, has always been known for its bold and innovative approach to advertising. In 2017, Gucci launched its Fall Winter advertising campaign with a video that was truly out of this world. Shot by renowned photographer Glen Luchford, the campaign featured a cosmic theme and was hashtagged as #gucciandbeyond. Let's delve into the various facets of this groundbreaking campaign and explore the impact it had on the fashion industry.
Gucci Promotional Campaign:
The Gucci Fall Winter 2017 advertising campaign was unlike anything the fashion world had seen before. The video featured models dressed in futuristic and otherworldly attire, set against a backdrop of surreal landscapes and celestial bodies. The campaign embraced a sense of whimsy and imagination, challenging traditional notions of fashion advertising. By taking viewers on a journey to the outer reaches of the galaxy, Gucci effectively captured the attention of a global audience and solidified its reputation as a brand that dares to be different.
Gucci Campaign Black Models:
One of the standout features of the Gucci Fall Winter 2017 campaign was its inclusion of black models. In an industry that has historically struggled with diversity and representation, Gucci made a bold statement by showcasing a diverse cast of models in its advertising. By featuring black models in prominent roles, Gucci not only celebrated the beauty and talent of these individuals but also sent a powerful message about the importance of inclusivity in the fashion world.
New Campaign Gucci Vittoria Ceretti:
Italian model Vittoria Ceretti was one of the faces of the Gucci Fall Winter 2017 campaign. Known for her striking features and commanding presence, Ceretti brought a sense of elegance and sophistication to the otherworldly setting of the campaign. Her collaboration with Gucci further solidified her status as a rising star in the fashion industry and helped elevate the brand's image to new heights.
Gucci Gift Giving Campaign:
In addition to its Fall Winter 2017 advertising campaign, Gucci also launched a gift-giving campaign that same year. The campaign encouraged customers to explore a curated selection of Gucci products perfect for gifting during the holiday season. By combining the allure of its cosmic-themed advertising with a focus on luxury gifting, Gucci successfully engaged consumers and drove sales during a key shopping period.
Gucci Campaign Tom Ford:
The legacy of former Gucci creative director Tom Ford looms large over the brand, and his impact was evident in the Fall Winter 2017 campaign. Ford's signature blend of sensuality and sophistication was woven throughout the campaign, creating a sense of timeless glamour that resonated with audiences. By paying homage to Ford's influence on the brand, Gucci honored its rich heritage while continuing to push the boundaries of fashion under the creative direction of Alessandro Michele.
Gucci Guilty Commercial:
While the Fall Winter 2017 campaign was a departure from traditional fashion advertising, Gucci also continued its successful Guilty fragrance campaign that year. The Gucci Guilty commercial featured a sultry and seductive narrative, with a focus on passion and desire. By juxtaposing the ethereal beauty of the cosmic campaign with the raw sensuality of the Guilty commercial, Gucci showcased the diverse facets of its brand identity and appealed to a wide range of consumers.
Gucci Campaign Painting:
The artistic elements of the Gucci Fall Winter 2017 campaign were particularly striking, with references to classic paintings and art history woven throughout the video. From surreal landscapes reminiscent of Salvador Dali to Renaissance-inspired costumes and compositions, the campaign blurred the lines between fashion and art. By incorporating elements of painting and visual storytelling, Gucci created a truly immersive and captivating experience for viewers.
Gucci Guilty Advertisement:
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